It may include testimonial videos, developing systems to get reviews from your customers, and educating them on how to use online review sites (so many satisfied customers are just not very computer literate, so their voice is not heard online – why not help them?). You also need to proactively train your company and employees to have a reputation marketing culture and mindset, since an ounce of prevention is worth a pound of “reputation management” and always having to be Reactive.
Since anybody can write a review of your business on numerous websites or talk about you on social media, reputation management is the monitoring of how people view you, responding to negative reviews, correcting mis-information, and emphasizing online positive reviews.
Are you tracking what is being said about you? Do you respond to negative reviews? If you have good reviews and satisfied customers, are you effectively making it known (reputation marketing)? It’s about making sure your positive online PR is prominent.
While no business is perfect, and will make mistakes, good reputation managers will help you respond swiftly, make things right, and win favor with customers and win trust with new ones when they see you care about the customer.
Why Reputation Marketing and Management?
Your reputation is everything. Your business depends on it. It’s the most important thing your business can do. You could be ONE BAD REVIEW away from losing tons of business. That’s the reality of today’s internet.
Some important stats that every business owner must know:
Do you know which keywords are converting?
77% of consumers will actually double check and verify a recommendation coming from a family, friend or colleague. See the Cone research here
70% of consumers TRUST consumer opinions posted online more than any other type of paid advertising (survey by Nielsen). Read the full Nielsen report here
It is significant that an increasing number of purchasers (85 % now) are reading 10 reviews before they feel they can trust a local business. This shows that 10 positive reviews or more are necessary. Businesses not having this basic number of positive reviews are definitely losing a lot of business to their competitors who are paying attention to this trend.
More than that, If the recently given 10 reviews are not all positive, but instead have negative in sentiment reviews mixed in, that the average consumer won’t look beyond this fact before deciding to buy elsewhere. It’s not only vital to get steady positive online ratings but also to ‘manage’ any possible bad reviews so that they are not visible on your record.
Motivate all your clients to make reviews so that you have a steady stream of fresh reviews.
Have the ability to monitor the incoming reviews so that positive reviewers can be directed to important online review sites to improve your reputation.
Because people can easily access the internet on mobile devices and computers, it has never been easier for them to leave feedback online after experiencing your products or services, or to look you up when they see an ad, a sign or hear someone talk about you.
When people search for you, they’re not just doing research, they’re judging you! Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results and in social media channels. In today’s world of highly connected and engaged customers, any negative commentary (malicious or not) about your products and services can wreak havoc to your bottom line.
A negative reputation (bad reviews) online can cost you millions of dollars in lost business. You cannot afford not to do ORM!
If you want CLICKS and CALLS, you need more than good rankings, YOU NEED REVIEWS.
Have you got a current and positive following on your social media pages?
When customers have a good experience, do you encourage them to review?
Do you have any negative reviews and are you managing them correctly?
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.
What Can Be Done to Protect Your Reputation Online?
The only way to stop negative results from showing up at the top of the search engines is to make sure you consistently have the latest positive results that are more highly ranked.
But we don’t just manage and monitor your reputation because managing is defensive. No smart business owners grow their business by being defensive!
We take the proactive approach and help our customers develop and market that great reputation so it’s visible when prospects search for them.
Benefits of Having a Great Reputation (5 Star)
Ensures that all your other marketing efforts work because you cannot effectively market your business without it.
You will be positioned as the market leader.
You will have a shorter sales cycle because people will come to you prequalified and presold.
You won’t attract people who are worried about price, because they want the best.
You can charge more for your services because you are the best and most reputable compared to your competition.
It helps build your business as an asset.
Use it as a sales conversion tool – powerful stuff
Here is what you can expect from our reputation marketing services: