Building Your Brand
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. (See Our Infographic Below:)
“Build Your Brand and they will come”. This could be your branding mantra. Customers are looking for brands that they can identify with and share their beliefs and aspirations. Give your brand a personality and make sure that it has the right mixture of characteristics that appeal to your target customers.
Build your brand’s Presence, Relevance, Performance and Advantage until you have built to bond with your customers.
Why build your brand?
You need to build a strong brand to help your business communicate its core values and the quality of its products and services to the outside world. Research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switching to a new one.
Why optimize your brand?
Digital devices have made their way in our lives. Laptops, smartphones, mobiles and tablets have enabled us to remain connected with the digital marketing channels and audiences are spending more time watching videos on YouTube than television.
This shift towards online digital media has forced businesses to rethink the methods through which they reach their audiences. The demand is for a marketing strategy that caters to the needs of the users present on search engines like Google or Yahoo, on social media sites like Facebook or Twitter, and on many other popular sites.
You need to optimize your Brand because stronger brands become more valuable with time. A study of 6 years of stock market data found that strong brands have more power to retain customers and acquire new ones and have more amplification power leading to the brand bandwagon effect.
Build and optimize your brand today. Here are some of the most important attributes of a great brand and how we can help:
Get a great logo and place it everywhere – The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.
Logos are a critical aspect of business marketing. As any company’s major graphical representation, your logo anchors your brand and becomes the single most visible manifestation of your company within your target market.
A professionally designed Logo will also provide essential information about your business that allows customers to identify with your core brand. That’s why a well-designed
Go For Professional Web Design For Credibility – brand’s visual identity and combine it with verbal branding and other elements, you have one cohesive front that tells a story. Your website design should tell this story. It should pull all of the components of your brand together in an easy-to-navigate format that represents your core values.
We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service sill ensure that the growing number of mobile customers can reach you.
75% of web users admit making judgments about the credibility of an organization based on the design of its website.
67% of consumers are more likely to buy if the site is mobile friendly.
62% of companies reported an increase in sales after designing a site for mobile users.
Use Social Media to Influence Followers– We will optimize your social accounts’ design and content and start engaging with potential customers and to give your brand increased reach and engagement with prospects and customers.
The more engaged your Friends, Fans, Followers and Connections are, the higher the amplification factor to extend your reach and engagement further.
46% of online users count on social media when making a purchase decision.
85% of fans of brands on Facebook recommend brands to others.
Create Buzz Around Your Brand – Optimize your local listings and publish engaging content that turn visitors into customers and loyal customers.
Create Buzz in your locality and niche with our local marketing services which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers.
Local searches end in a purchase:
78% with mobile phones
59% with PC and Laptop
77% with tablets
Get Exposure Via PPC & Remarketing – Target customers searching for products & services you offer on the major search engines and drive them to your website instantly with our Pay Per Click (PPC) advertising service.
Your brands visibility will increase while you only pay for clicks. Online advertising with record breaking revenues of $42.8 billion in 2013 is now bigger than broadcast TV advertising with 40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC remarketing.
Ads will be displayed across the Google network of websites to your visitors who have not yet converted but visited your website. Your banner ads will be all over the web constantly reminding your previous visitors about your brand, enforcing brand awareness, recognition and recall and again, while you pay for clicks.
Manage Your Online Reputation– With so many companies trying to make a name for themselves, the world of internet marketing has become quite crowded, so it’s important that you make sure your business stands apart from the rest.
With Online Reputation Marketing, you can control and influence the online reputation of your business and ensure that your brand has 5-star rating and is constantly prepared for negative content.
Google’s display network reaches 90% of global internet users. We will manage your online reputation, address negative reviews and make positive ones work for you.
We will publish genuine positive reviews and positive content about your brand at the right places and push down negative reviews on search engines.
92.5% of adults regularly or occasionally research products online before buying them in store.
71% of users change their perception of a brand after seeing a brand’s response to a review.
79% of customers trust online reviews as much as personal recommendations.
Use Video & Article Content– We combine the power of video and written content in our brand booster service. This is great for promoting and strengthening your brand online.
90% of global online consumers want brands to share content online.
96% of consumers surveyed found videos helpful for making online purchase decisions.
92% of mobile video viewers share videos with others.
80% of business decision makers prefer to get company information in a series of articles.
78% of consumers believe that companies that provide content are interested in building good relationships.
A Professional Consultation
A Comprehensive Marketing Proposal
A proposal that aligns with your business goals, your target market, and your industry, Together with the required services, the timetable and an affordable marketing budget.
We look to build long-term partnerships with our clients as we believe that driving the success of our customers is the best way for our company to flourish.
Call Us Today: (713) 929-2244